ABOUT

PENNY JOSS
A SNEAK PEEK INTO

MY STORY

AND HOW I MADE IT TO NOVEMBER 2018…

My education after matric was workplace and life experience. Worked my way up to an amazing position in a large corporate but had this constant nag at the back of my mind, I always wanted to start something of my own.
As happens when you are comfortable and secure (or so you think) I just kept putting off the date and never got round to giving it a go. Then I got retrenched after 20 years’ service, huge shock but it was exactly what I needed to get my life back on the course it was destined to be on. I worked for 2 small companies while trying to figure out what I wanted to start. Did some training, became a life coach, NLP and Psych K practitioner.
Ps. Helping individuals see a greater future for themselves and animals are my passion.

So what could I do that could incorporate my passions and still allow me to thrive????

I had always talked about beaded bra straps as straps showing was my personal pet peeve.

Eureka…. Here I could be creative, eventually outsource the bead work to hard-working, honest, ambitious but unemployed South Africans and help grow them to be self-sustainable. This then opened the door to allow me to donate part of my profits to animal rehabilitation. So Elgara Accessories was born and nurtured with love and dedication to myself and my country.

My personal motto?

It is my commitment to empower all women to feel beautiful in themselves and their own skin. No woman is left behind. I believe that every single one of us has our own unique super power. Time to put on our cloaks and raise our standards, let’s RAISE the quality of life for every living soul, together!

CONTACT US NOW
Within seconds you can change that outfit into “ WOW “ by simply adding our straps.  Our elegant straps are perfect for any occasion whether it be a casual or an evening out with friends.

Attaching easily and quickly, our bra straps are lightweight and comfortable! Our straps fit almost any standard bra that has multiway or convertible straps.  Multiway bra’s are very popular and you can find them in most retail shops.

We have chosen quality materials which will make your bra straps comfortable and secure. We reinforce our stitching to add strength to each straps.

Other bra strap companies use elastic material in order to try fit all sizes in one length resulting in unwanted gaps between the beads or unattractive and uncomfortable attachments, such as long chain extensions.  You are important to us and should feel like each strap you buy was custom designed just for you.

shop now

Change that outfit into “ WOW “.

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